Instruct students to do the following. Prepare for the Interview. High school students are not, however, logical. Tell them to determine what type of information they need—a personal story, facts, or information.
We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links. There are a few things unique about marketing films and TV shows. Timing is incredibly important — you must build up as much hype in the short space of time leading up to and around the launch as possible.
Another unique factor is that films and TV shows, by their very nature, are content gold mines — a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch. I am a strong believer that word of mouth is the most powerful form of marketing.
If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about. When these guys launched Chroniclethey flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets.
The important thing to remember with pre-roll advertising is to give the viewer a call to action i. Of course, the more interesting you can make it for the viewer the better.
Essentially, these events fly as many key journalists, critics, and reporters to a location where, over the course of a few days, the press can conduct interviews with all of the main actors and directors from the film. Be smart with who you invite to your press junket.
While the main journalists and critics will be key, you may also want to experiment with inviting influential bloggers and fans to the event. This will open up huge potential to run a social media competition for a number of fans in each city to attend their local press event and meet the cast.
This virtual game enabled viewers to experience what the characters in the film experienced while engaging with other fans of the film. What was incredibly smart, was how this game also tied in aspects of gamification and social integration to incentivise users to invite their friends, share updates, and ultimately spread the word about The Hunger Games virally.
There are some great posts explaining how to get your film listed on IMDB. My advice is to be as comprehensive as you possibly can when filling out the information required in the listing, and do whatever it takes to drive people to review the film.
IMDB also has an excellent range of advertising packages, which are worth looking into. Another tip is to leverage film lists. The video below shows how the campaign encouraged over 10 million fans around the World to visit landmarks around the World in full Joker makeup, creating a huge amount of buzz for the film.
Involving your audience in the making of or promotion strategy of the film is a fantastic way to get some die-hard early fans. There are countless ways to do this, from running a competition to be featured as an extra, to crowdfunding your film or TV show using a platform like Kickstarter, where people are rewarded with exclusive gifts for helping to fund the making of the film.
It must have a great seeding strategy, and be ultra shareable to produce great results. For content to spread at a compound rate i. This can be through humour, fear, sadness, enlightenment, anger, lust, or any other strong emotional trigger.
Think about any video, meme, or infographic you know that went incredibly viral — what emotion did it heighten? When you have a great video trailer, you need a seeding strategy.
This will encourage people to share the URL of the film website, and not a YouTube link, for example. Because you control the design of your landing page, this gives you more control over the visual experience, while also raising awareness of your social competitions or other things you may want to promote on your official website.
After a week or two, you can then seed your video trailer onto YouTube, promoting it further through pre-roll ads, YouTube playlists, AdWords etc.
As mentioned before, I recommend initially seeding your video trailer via your official website, because you have the opportunity to make it visually exciting, while encouraging people to engage further with your social apps, competitions, virtual games, and other digital marketing initiatives.
On top of this, the updates are frequent and very engaging. I could write a whole series of articles on Facebook Page marketing in itself, but I want to touch on three key areas: First of all, when it comes to designing your Facebook Page, make it visually compelling.
Get creative with your design, but keep everything above the fold bold and in line with the film branding.A proposal to open a new clinic will deal with a number of topics from other speciality situations such as business plan and real estate proposals.
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