Maslow hierarchy of needs in tourism

It should be noted that this model is based on the Western world and in those parts where community life is especially valued, the ultimate goal is often not self realization but being able to serve the group, for example. Motives and motivations In the context of travel motives the concepts of push and pull factors are commonly used q

Maslow hierarchy of needs in tourism

This model is often portrayed in the form of a pyramid, where the base-levels are identified at the larger sections in the pyramid, of safety and security needs, while the higher-level needs reside towards the apex of the pyramid, indicating that only a lesser number of people eventually reach this level of development.

Tourism and travel has been identified as one of the significant contributors to global warming and carbon emissions. Therefore, of late there have been rising concerns about the impact that tourism has on the environment. With people becoming more concerned about global warming and becoming aware of the need to protect the environment, there is now a fast-emerging trend, where more and more tourists are beginning to choose destinations and tourism products that embrace good, Environment—friendly Sustainable Operations ESO or Sustainable Consumption Practices SCP.

This has fueled a new form of tourism, labeled with many names such as eco-tourism, nature tourism, sustainable tourism, etc. In response to these demands, more and more hotels and tourism service providers are beginning to genuinely embrace and practice energy, water, waste, and environmental management initiatives.

This is actually a gradual process of education, learning, and evolution, where the bulk of the tourists possibly during their first ever holidays abroad would be satisfied with the basic needs of a good hotel and location at bargain prices. However, as they become more mature travelers and become more sensitized to global environmental issues, they would begin to be concerned about what form of products and services they are purchasing, and how well the service providers embrace ESOs.

The destination itself will mature and evolve over time, from being a cheap run-of-the-mill product, to an environmentally-responsible tourist offering, embracing ESOs in response to market demands.

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This process of this evolution has been fitted into the Maslow pyramid to establish the ETEM model by the authors. Tourists who are easy to satisfy with basic products at cheap prices. This category is most often the budget traveler.

Maslow hierarchy of needs in tourism

Tourists who are satisfied with good core products in hotels such as rooms, facilities, and food. They usually travel on a limited budget.

Tourists who are expecting basic ESOs in addition to good core products in hotels. These tourists aim to stay only at hotels who have initiated environmentally-friendly practices. Most of the current day tourists belong to this segment.

Globally this segment is expected to increase with more and more people becoming concerned about global warming and environmental issues. This category will pay slightly more in pursuit of such product and service offerings.

Tourists who are insisting on experiencing good ESO and enjoy these practices immensely. These tourists will stay only at hotels who have well-established and well-managed environmentally-friendly, sustainable practices.

Tourists who would not stay in any hotel which does not have excellent ESO. These tourists are usually spiritual about the concept of sustainability and actively participate and contribute to ESO during their hotels stays.

They will pay a premium price to experience a more wholesome and richer experience, such as reconnecting with nature. Conclusion This model provides a theoretical framework to understand the evolving expectations of tourists towards the sustainability issues in the products and services they procure, in a clear and concise manner, which will help practitioners and academics to further focus on this very important aspect.

They played an important role during those tragic years to help many Sri Lankan hotels avoid bankruptcy, for which Sri Lanka should be grateful.

However, this segment is currently in the decline. In the second level, are most of the guests who have patronized Sri Lankan hotels in the past few years, in the immediate aftermath of the war.

This segment is still quite large in Sri Lanka, albeit slowly declining. Most of the current-day guests belong to the third segment. This segment will continue to increase for the next few years, and very likely will replace most of the guests from the first two segments. Sri Lanka is beginning to see the rise of this segment, resulting in many good environmentally-friendly accommodation units coming on stream to meet this demand.

The fourth and fifth segments are small but have the potential of rapid increase in size and influence to Sri Lankan hotels within this decade.Motivation is the reason for people's actions, willingness and initiativeblog.comtion is derived from the word motive which is defined as a need that requires satisfaction.

These needs could also be wants or desires that are acquired through influence of culture, society, lifestyle, etc. or generally innate. Motivation is one's direction to behavior, or what causes a person to want to repeat a.

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Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid.

Needs lower down in the hierarchy must be satisfied before .

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