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Today, the consumer goods giant sells food, home care, refreshments, and personal care products in over countries. Unilever has headquarters in London, United Kingdom and Rotterdam, the Netherlands, and subsidiaries in over 90 countries. The company employs more thanpeople.
Unilever previously used on-premises data centers to host its web properties, all of which had different technologies and processes.
Unilever optimizes its business model by testing a marketing campaign in a pilot country. If the campaign is successful, the company deploys it to other countries and regions. The IT organization wanted to use the cloud to implement the same process.
To develop the platform, Unilever attended an AWS workshop to design the architecture. Then the DMS team built a pilot platform a disaster recovery site for third-party hosting in Miami for stakeholder review.
We used Auto Scaling as well as manual scaling for sites such as Recipedia. After a successful pilot launch, Unilever migrated more than web properties from its data centers to AWS in less than five months.
Since then, Unilever has more than 1, web properties running on AWS worldwide. We can just clone and re-use images. That makes it easy for me to set up a standard billing model for websites. It takes our partner, CSS, less than 12 hours to calculate pricing for a campaign website.
I can comfortably say to my marketing folks that we have the capacity for anything we want to do.
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