Factors affecting Customer Satisfaction Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier.
Full citation Abstract With the increasingly fierce competition in the business environment of Hong Kong, customer satisfaction is a critical success factor for servicing industries. This factor is especially important in the rapidly growth of shopping centres.
However, there is a lack of in-depth research on the factor structure of customer satisfaction. Furthermore, the shopping behavior of customers and the critical factor affecting their overall satisfaction are still unclear. Without these kinds of information, the operators of the shopping centres may be incapable to satisfy all customers with unique marketing and management programs.
As a result, the utilization of resources and the maximization of profit may not be complete. In this research, factors for measuring customer satisfaction are identified. The relationship between the demographic profiles of customers and their decision criteria in centre choice is investigated.
The critical factors of overall customer satisfaction are compared across different groups of shoppers. The literatures have been reviewed to identify the factors affecting the customer satisfaction of shoppers in the industry of shopping centre.
In order to further investigate the customers' opinions on the factors which will affect their customer satisfaction in the shopping centres, a survey was carried out in the multi-function shopping centers in Hong Kong with a sample size of The shoppers are asked to rank the importance of these factors in affecting their customer satisfaction in these shopping centres.
The results indicate that five factors are significant in affecting the customer satisfaction of the shoppers in these two multi-function shopping centres which are "Transportation", "Shopping Center Design, "Management Service", "Promotion Activities" and "Tenant and Trade Mix" as the way affecting the customer satisfaction of the shoppers in the shopping centres.
No unilateral conclusion is drawn on their significance in influencing the patronage. This findings imply that "Tenant and Trade Mix" could affect the customer satisfaction of the shoppers in shopping centres in number of ways even though the location of the shopping centre is determined. · affecting customer satisfaction.
ddition, organization image is another element for customer satisfaction and loyalty (Bloemer and De Ruyter, ). A Study of Factors Influencing Customer Satisfaction: An Implementation on Thai Postal Service, Bangkok initiativeblog.com · Abstract: Quality service and customer satisfaction are major challenges faced by the banking sector in Oman.
This This paper aims to comparative study of the factors affecting service quality in local and foreign banks in initiativeblog.com · Customer Satisfaction: 4 questions have been asked regarding customer satisfaction and factor analysis has been run on this data to obtain the factors affecting customer satisfaction.
The questionnaire used is same as one used by Kivela et al ().initiativeblog.com AALTO UNIVERSITY SCHOOL OF ECONOMICS ABSTRACT Department of Marketing Master’s thesis Terhi Rekilä A STUDY OF THE FACTORS INFLUENCING CUSTOMER SATISFACTION initiativeblog.com · An employee’s overall satisfaction with his job is the result of a combination of factors -- and financial compensation is only one of initiativeblog.com://initiativeblog.com · tinuous evaluation of patient satisfaction and identification of the factors affecting it requires es- tablishment of comprehensive and accurate data system in this area; that by application of the results of previous studies steps can be taken to improve patient initiativeblog.com