Vodafone/exxonmobile marketing strategies essay

Co-founder and Strategic Communications Director,

Vodafone/exxonmobile marketing strategies essay

Samsung Organizational Structure 1. The company was incorporated in the year The company is having their head office at Delhi and branch office at 16 locations all over the India. They provide high technology consumer electronics.

Their products in India are colour television, colour monitors, refrigerators, washing machines, mobile phones, microwave ovens etc. The company is the first in India to introduce fuzzy logic based washing machines, silver nano refrigerator and flat screen TVs. Samsung electronics has not only utilised status-quo resources but also developed dynamic capabilities as it rose to the top.

Aggressive and risk-taking investment behaviour in search of entrepreneurial rent and the effective policy of managing technology development contributed to the extraordinary achievement of Samsung Electronics.

The company's remarkable transformation over the last decade or so can shed light on how a firm's dynamic capabilities, the ability to improve its O-advantages by reconfiguration, transformation and learning, contribute to its home country's idiosyncratic development path.

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The company transformed itself from a sub-contractor to a manufacturer to a leading creator of many electronic components by harnessing a talented team. Samsung took quite a few risks initially to achieve its goals, it kept its winning team refreshed by constant vigilance and talent renewal.

Samsung employees put leadership ahead of excellent personal development courses and structures which Samsung Electronics evolved in the s. There was full inter relationship between the Samsung group and Samsung electronics which also lead to a coordinated and smooth functioning of Samsung.

The CE division took charge of the visual display business department and home appliances department. Changes in the Device Solutions DS division also took place including expansion of the organizations in charge of software, controller and solution development to ensure separate teams for each.

Samsung Electronics also expanded the organization in charge of bio and medical device business and expanded the Bio Lab at Samsung Technology Research Center into the Bio Research Center.

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They also hired bio material experts to strengthen their research in this area and increased support for bio similar and bio medical research. Samsung Electronics strives to build a creative organizational culture, and acknowledges that the investment they make in strengthening the core competencies of their employees will have a direct impact on their competitiveness.

They actively promote a flexible organizational culture that allows employees to pursue a healthy work-life balance, in a dynamic, creative and challenging work environment that is not risk-averse.

Work and Life Balance through Work Smart: Samsung Electronics has established a Creative Development Research Institute System to provide employees with opportunities to pursue creative new ideas that take full advantage of their talents and professional passions in a way that encourages taking risks.

This new initiative encourages employees to be more entrepreneurial in developing creative ideas that can become new businesses.

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During this period, they will be free from their usual responsibilities and may receive a dedicated work space, development expenses and necessary equipment as appropriate. Talent based recruiting of Software and Design experts Diversity Management.The brandguide table above concludes the Exxon Mobil SWOT analysis along with its marketing and brand parameters.

Vodafone/exxonmobile marketing strategies essay

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Vodafone is a UK based largest telecommunications company in terms of revenue that serves million customers globally.

The company has a significant global presence with equity interests in more than 30 countries, and more than 40 partner markets worldwide (Annual Report, ).

Vodafone is one of the leaders of the telecommunication industry that holds a strong position in the highly competitive market. However, today, the company has to introduce new technologies and develop new marketing and advertising strategies to reach positive outcomes in its performance.

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All in one, easy to access place. Omparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen Competitor There are some lecture notes that maybe helpful for writing the report. EXXONMOBIL CORPORATION STRATEGY ANALYSIS Company Overview (with ticker symbol) ExxonMobil, registered under the trading name Exxon Mobil Corporation, is an international oil and gas production company which has its headquarters in Texas[BoG12].

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