Writing a marketing brief for an agency

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Writing a marketing brief for an agency

How to brief your ad agency

Semicolons Series Use of apostrophe: Know the definition of the serial Oxford comma. It is the comma used immediately before a conjunction in a series of three or more items.

The phrase rain gardens, porous pavements, and green roofs is written with the serial comma, while the phrase rain gardens, porous pavements and green roofs is written without it.

Lawsuits have been filed Exit over interpretations of documents based on the "missing" comma before the and, so this is not a minor detail. The AP Stylebook recommends against the use of the serial comma, but includes some exceptions, such as: Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series: The flag is red, white and blue.

He would nominate Tom, Dick or Harry. Put a comma before the final conjunction in a series, however, if an integral element of the series requires a conjunction: I had orange juice, toast, and ham and eggs for breakfast.

Also, use a comma before the final conjunction in a complex series of phrases: The main points to consider are whether the athletes are skillful enough to compete, whether they have the stamina to endure the training, and whether they have the proper mental attitude.

Use exclamation marks sparingly!! They are used extensively in comic books!! That tells you something right there!! In any case, if you want your audience to be excited and enthused, you will need to do it with words and ideas, not punctuation marks!!

Commas and hyphens are typically the most difficult punctuation concepts for people to understand. The purpose of the hyphen is to help your reader avoid ambiguity. If two words together describe one word and they come before the noun they are describing, the words should be hyphenated.

It helps the reader understand more quickly that the two words together describe the next word. The free-form sculpture was beautiful.

Without the hyphen, the reader might stumble while reading. Is it a free sculpture? When adjectives come after nouns, hyphens are unnecessary. The sculpture was free form and beautiful. Periods are followed by one space, not two.

AP style dictates one space after closing periods, except with initials, such as in C. This is because desktop publishing programs automatically adjust for spacing after a period; however, typewriters and many word processing programs do not. Because most of us use computers and because we should be environmentally-friendly and not waste the space, EPA style is to use one space, not two, after closing periods.

Follow standard punctuation rules for quotation marks. Use quotation marks when quoting short remarks by other people or brief passages in publications. Remember to use appropriate punctuation. Periods and commas go inside quotation marks. Dashes, semicolons, question marks and exclamation points go inside quotation marks when they apply to the quoted material.

They go outside when they apply to the whole sentence. Italics are sometimes used to highlight examples or to provide emphasis, although it is perfectly acceptable, perhaps even preferable, to use quotation marks to highlight examples. Single quotation marks are used for quotes within quotations.

writing a marketing brief for an agency

Use the following rules to help you understand semicolons. Use a semicolon to join: EPA scores vehicles according to fuel consumption and their environmental impacts; SmartWay-certified vehicles are the best environmental performers.

Going "green" now seems to be all over the news; in fact, a quick Google news search pulls up 95, results. Use proper punctuation for bulleted sections. AP uses dashes, not bullets, for lists in news stories that follow a colon. EPA follows the AP rule after the dash or bullet:Professional Resume Writers.

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A clear brief will help any designer or copywriter to deliver work that meets all your expectations. Copywriter and marketing communications consultant Mike Hadley explains the importance of setting objectives and shares his own briefing form. Creative Brief: This is a document that the team writing the promotional campaign gives to an internal team or agency in response to the campaign brief.

The creative brief states the ideas and information for the promotional initiativeblog.comon: 23 Standish Avenue Northwest Atlanta, GA, United States.

How to Write a PR Brief - The PR Insider

Manager of a portable-generator factory. He'd had an advertising agency produce a brochure for him. For the most part, EPA follows the Associated Press (AP) Stylebook.

Other requirements of basic punctuation and grammar and usage in EPA writing modify, supplement, or in some cases reiterate AP style.

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